JSR X NTU - Illustration
Footlocker’s Evergreen Campaign aimed to use illustration to appeal to different consumers, one of which was gamers. I created vibrant illustrations (in accordance with the colour palette provided) that presented the theme of “powering up” to reference competitive play and thus, appeal to e-sports players. Consumers can rest assured that, just like their online characters, they too will feel empowered and the best version of themselves when shopping at Footlocker.