New Blood Awards - Illustration
D&AD New Blood Winner! This was a campaign intended to promote giffgaff as a B corporation. To educate viewers about what a B Corp is and how it applies to giffgaff, I used the story of an explorer reaching the top of the mountain. Similarly to B corps, this journey showcases one's determination to achieve greatness and be the best version of themselves. To engage audiences and create a memorable experience, I created 5 bright and bold illustrations for use in Instagram stories, AR animated posters and filters.